Understand Matomo,
don't just look at it.
We train your team on your own instance: from the first reports to segments and campaigns, Tag Manager, operations and the tracking API. Online or on site, as an introduction or to go deeper.
- Free initial consultation
- On your own instance
- Online or on site
- ~300M hits per month in operation
- 8+ years running Matomo
- since 2009 Matomo experience
Matomo projects for, among others
Matomo is there, but hardly anyone uses it?
Nobody finds the reports
The data is there, but colleagues can't find their way around.
Numbers are misread
Visits, visitors, conversions: small misunderstandings, big wrong decisions.
New people, old knowledge
Whoever knew Matomo has moved on, and the team starts from scratch.
Training for every team.
Content by audience, freely combined and built around your questions.
Marketing and editorial
Reading reports, dashboards, segments, goals, campaign tracking and attribution.
Tag Manager and tracking
Tags, triggers and variables, events, e-commerce and consent.
IT and operations
Installation, updates, archiving, performance, security and backups.
Development
Tracking and reporting API, data exports and custom plugins.
Data protection
Matomo's privacy settings, explained technically for DPO and project team.
Administration
Websites, users and permissions, setting up reports and dashboards for others.
How you want to learn.
Online
Live by video call, good for distributed teams and short sessions.
On site
At your premises, with time for questions at your own screen.
Workshop
On your actual questions and data, with results that last.
We agree on duration, group size and content with you. You get materials to look things up later.
Four steps to your training.
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01
Needs
Who takes part, and what should work afterwards? Free and without obligation.
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02
Programme
Content and exercises on your instance, matched to your questions.
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03
Training
Online or on site, with materials to look things up.
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04
Follow-up
If you like, we support your team afterwards, for example with office hours.
Who is behind it
Peter Boehlke, Matomo specialist since 2009.
Host with feinwerk and you talk to the same person who set up your instance.
Frequently asked questions
Do you train on our own instance?
Preferably, yes: then your team learns with its own data and reports. Alternatively we use a demo instance.
How long does a training take?
From a short introduction to a workshop over several days. We set duration and content to your needs.
Who is the training for?
For everyone who works with Matomo: marketing and editorial teams, Tag Manager owners, IT and operations, developers and data protection. We only mix groups where it makes sense.
Do you train in English?
Yes, we train in German or English.
What does a training cost?
That depends on duration, format and number of participants. After the free initial consultation you receive a quote.
Hosting from €99 per month · quote to fit
Tell us about your Matomo.
Briefly describe traffic, infrastructure and requirements. Within one business day you get an honest assessment and a quote.
- info@feinwerk.io
- Munich · data centers in Germany








