Blog
From GA4 to Matomo
Google Analytics 4 and Matomo compared, and the way from GA4 to Matomo, from the audit to running both in parallel.
Products
3Projects & consulting
4Also
- Matomo Tag Manager setup
- Consent banner integration
- Campaign tracking and attribution
- E-commerce tracking
- Custom plugins
- Data import and APIs
- Performance tuning
- Server migration
Our core product · From €99/month
Managed Matomo instance
- Migration included
- Reply within one business day
- Free initial consultation
Products · From €99/month
Managed Matomo instance
Our core product: your Matomo instance on our infrastructure. We take care of operations, maintenance and optimization, you keep your data.
Products
Plugins for Matomo
Extensions we develop ourselves, sold through our own platform and maintained across Matomo major versions.
Products
SLA operations
Binding commitments instead of best effort: monitoring, hardening and security as an ongoing contract.
Projects & consulting
Matomo audit
We check your Matomo instance from the tracking code to the server and tell you what to fix.
Projects & consulting
GA4 migration
From Google Analytics 4 to Matomo: plan, implementation, data import and training from one source.
Projects & consulting
Matomo training
Training for marketing, editorial, IT and development teams, on your own Matomo instance.
Projects & consulting
Public sector
Matomo for authorities, universities, cities and research: operated in Germany, without hyperscalers.
Matomo Implementation Partner, working with Matomo since 2009
plugins.feinwerk.io
11
AuthSaml
AuthSaml connects Matomo to your identity provider: SAML 2.0 single sign-on, SCIM 2.0 on- and offboarding and site permissions driven by your IdP groups. Works with Okta, Microsoft Entra ID, Keycloak and any SAML provider.
ChannelGrouping
from €59 per month
Group hundreds of traffic sources into the marketing channels you actually steer: Organic, Paid, Email, Social or your own.
Conversions API
from €59 per month
Conversions API transfers your Matomo goals and ecommerce orders server-side to Google Ads, Meta, LinkedIn, X and Microsoft Advertising: consent-based, with automatic click attribution and without ad pixels on your website.
DashboardSegment
Free
Every widget gets its own segment, instead of one segment for the whole dashboard, so you can compare audiences at a glance.
DashboardSharing
Free
Shared dashboards always show your team your current version, read-only, instead of an outdated copy.
DeleteVisitsFilter
Free
Delete bot traffic, spam and test data from Matomo: choose websites, date range and segment, check the matches, delete. Even millions of visits run safely in the background.
PageFilterReport
Free
Define sections of your website once by URL pattern and automatically get filtered Pages, Entry, Exit and Events reports for each of them.
SearchReport
from €49 per month
SearchReport brings Google Search Console and Bing Webmaster Tools into Matomo as native reports: daily, automatically and with unlimited history beyond Google's 16-month limit.
TrackingRouter
from €29 per month
Records one tracking request in several websites of your Matomo on the server side: separate profiles per website plus a shared profile with continuous sessions, without a second tracker.
TrackingSpamScore
from €49 per month
Spots bot traffic by how whole groups of visits behave, shows it per network and can block it on the server side while tracking, so your numbers stay clean.
VisitJourney
from €49 per month
A funnel with no presets: see in Matomo, for every goal, which steps really lead to the conversion, with pages, events and the channel the visit came through.
Installation and updates run through the free connector, with one click in your Matomo.
Read the documentation
plugins.feinwerk.io
Plugins for Matomo, built in-house.
Maintained across Matomo major versions. Support straight from the developer.
Security
AuthSaml
AuthSaml connects Matomo to your identity provider: SAML 2.0 single sign-on, SCIM 2.0 on- and offboarding and site permissions driven by your IdP groups. Works with Okta, Microsoft Entra ID, Keycloak and any SAML provider.
Channels · from €59 per month
ChannelGrouping
Group hundreds of traffic sources into the marketing channels you actually steer: Organic, Paid, Email, Social or your own.
Advertising · from €59 per month
Conversions API
Conversions API transfers your Matomo goals and ecommerce orders server-side to Google Ads, Meta, LinkedIn, X and Microsoft Advertising: consent-based, with automatic click attribution and without ad pixels on your website.
Dashboard · Free
DashboardSegment
Every widget gets its own segment, instead of one segment for the whole dashboard, so you can compare audiences at a glance.
Dashboard · Free
DashboardSharing
Shared dashboards always show your team your current version, read-only, instead of an outdated copy.
Data cleanup · Free
DeleteVisitsFilter
Delete bot traffic, spam and test data from Matomo: choose websites, date range and segment, check the matches, delete. Even millions of visits run safely in the background.
Plugins · Free
PageFilterReport
Define sections of your website once by URL pattern and automatically get filtered Pages, Entry, Exit and Events reports for each of them.
SEO · from €49 per month
SearchReport
SearchReport brings Google Search Console and Bing Webmaster Tools into Matomo as native reports: daily, automatically and with unlimited history beyond Google's 16-month limit.
Plugins · from €29 per month
TrackingRouter
Records one tracking request in several websites of your Matomo on the server side: separate profiles per website plus a shared profile with continuous sessions, without a second tracker.
Spam protection · from €49 per month
TrackingSpamScore
Spots bot traffic by how whole groups of visits behave, shows it per network and can block it on the server side while tracking, so your numbers stay clean.
Analytics · from €49 per month
VisitJourney
A funnel with no presets: see in Matomo, for every goal, which steps really lead to the conversion, with pages, events and the channel the visit came through.
11 Plugins for Matomo, 4 of them free
Latest articles
From the plugin shop
Articles from daily work with Matomo, every claim backed by sources
Services
Plugins
AuthSaml
AuthSaml connects Matomo to your identity provider: SAML 2.0 single sign-on, SCIM 2.0 on- and offboarding and site permissions driven by your IdP groups. Works with Okta, Microsoft Entra ID, Keycloak and any SAML provider.
ChannelGroupingfrom €59 per month
Group hundreds of traffic sources into the marketing channels you actually steer: Organic, Paid, Email, Social or your own.
Conversions APIfrom €59 per month
Conversions API transfers your Matomo goals and ecommerce orders server-side to Google Ads, Meta, LinkedIn, X and Microsoft Advertising: consent-based, with automatic click attribution and without ad pixels on your website.
DashboardSegmentFree
Every widget gets its own segment, instead of one segment for the whole dashboard, so you can compare audiences at a glance.
DashboardSharingFree
Shared dashboards always show your team your current version, read-only, instead of an outdated copy.
DeleteVisitsFilterFree
Delete bot traffic, spam and test data from Matomo: choose websites, date range and segment, check the matches, delete. Even millions of visits run safely in the background.
PageFilterReportFree
Define sections of your website once by URL pattern and automatically get filtered Pages, Entry, Exit and Events reports for each of them.
SearchReportfrom €49 per month
SearchReport brings Google Search Console and Bing Webmaster Tools into Matomo as native reports: daily, automatically and with unlimited history beyond Google's 16-month limit.
TrackingRouterfrom €29 per month
Records one tracking request in several websites of your Matomo on the server side: separate profiles per website plus a shared profile with continuous sessions, without a second tracker.
TrackingSpamScorefrom €49 per month
Spots bot traffic by how whole groups of visits behave, shows it per network and can block it on the server side while tracking, so your numbers stay clean.
VisitJourneyfrom €49 per month
A funnel with no presets: see in Matomo, for every goal, which steps really lead to the conversion, with pages, events and the channel the visit came through.
All Matomo plugins in the shop
Resources
Latest articles
From the plugin shop